It shouldn’t be a surprise that being a business owner in today’s uncertain economic landscape is no easy undertaking.
Not only do modern entrepreneurs need to keep their profits and expenses in check during the ongoing economic downturn brought on by COVID-19. But they also need to cater to increasingly picky target audiences that demand more from the businesses they deal with.
For instance, modern consumers are increasingly more aware of the environment and the ongoing climate crisis that we’re all facing.
Therefore, today’s brands must cultivate eco-friendly values, ideals, and business practices that align with increasingly eco-conscious consumers.
But what other ways are there of building your brand so that consumers will see it in a more positive light?
In the following article, we’re exploring the best ways to create a consumer-friendly brand that’ll be sure to attract, engage, and delight your ideal customers!
Create Consistency
Whether you’re talking about life or Kraft’s smooth peanut butter, most things in life are better when they’re consistent. And that also goes when trying to create a consumer-friendly brand from which people will want to buy products and services.
The best way to create consistency with your brand is to create a single document that will serve as your business’s branding guide.
This document will need to outline virtually all the information about your brand, including your brand values and mission statement, customer profiles, and buyer personas, through to the logos and designs you’ll use on professional business cards or other similar types of marketing materials.
This document is meant to be used by yourself and anyone else who works for your company, and ensure that all your collaborators have a clear and concise idea of how you want your business to be presented.
Personalize The Customer Experience
No customer ever had an enjoyable experience dealing with a large corporation that acted like a robot and treated them like nothing more than the subtotal price on the checkout screen.
Therefore, if you want your existing and prospective customers to see you as a friendly, approachable brand, you’ll need to make an effort to personalize their experience.
This can be as simple as referring to your customers and clients by name when speaking to them on the phone or via email.
Or, personalizing your brand experience can also be more complex and involve getting to know your customers on a deeper level.
You can do this by creating a series of semi-fictional character representations of your ideal customers. These are referred to as buyer personas.
A buyer persona is designed to outline as much information as possible about your target audience, including their average age range, gender, hobbies, interests, and pain points.
Essentially, by getting a deeper understanding of your target customers, you’ll be in a much better position to build a brand that they’ll find friendly and relatable.
Be Friendly And Optimize Your Brand
When you leave a customer unhappy with their experience, they’re likely to leave you a bad review and tell their friends about it, which can be damaging to your online and offline reputation.
That’s why it’s crucial to make an effort to personalize your brand experience and tailor it to meet the exact demands of your target audience.
In the end, the best way to build a consumer-friendly brand is to act friendly and professional whenever dealing with both your existing and prospective customers.
But by taking those extra steps to understand who your target audience truly is and what it is that they want from the brands they deal with, you’ll be well on your way to building a more consumer-friendly brand.
By Jeffery Walters
