Influencer Marketing – is a whole world in itself. It’s pretty much taken over the world of marketing. But just because everyone’s doing it doesn’t mean it isn’t working.
In fact, studies have shown that businesses that engage in influencer marketing are seeing as much as a 600% increase in revenue. So what exactly is it? And what are the benefits?
Read on to find out!
Influencer Marketing - The Basics
In its simplest form, influencer marketing is the use of someone’s active platform to promote a specific product or service. Influencers usually have a large social media following and a relatively high engagement rate. Collaborating on marketing campaigns with influencers with these types of appealing analytics can lead to a skyrocket in sales for your business.
Benefits of influencer marketing
First and foremost, the large reach. This is the backbone of influencer marketing – the idea that these people with a large support base will be able to get this product or service out to the thousands of people that follow them.
Not only is the influencer reaching a large audience, but they are also reaching the target audience. Businesses will choose influencers to collaborate with based on the type of content they usually put out and their analytics. For example, health and wellness influencers are the perfect people to promote a healthy-eating service, as their primary following are those who care deeply about healthy eating.
why does it work?
What is so special about Influencer Marketing that separates it from promoting ads on social media that also have the potential of reaching a large audience?
There is a type of connection that many influencers have with their audience. This leads to a unique form of trust. If their favorite influencer is saying that this whitening strip is the best whitening strip, a lot of them will genuinely believe that this is the best whitening strip. That, or they will want to own something that the influencer owns if they are genuinely that big of a supporter.
That’s just a taste of the power of influencer marketing. Stay tuned for future articles that delve into this powerful tool’s different aspects. In the meantime, if you are interested in other marketing tools to help your business succeed, reach out to us! We want to help you deliver results through our services.