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Utilizing new social media platforms

Social media has taken over the world, and with it comes new platforms that are making their mark. While Facebook, Twitter, and Instagram have dominated the market for years, new players are emerging that offer unique features and exciting opportunities for businesses and individuals alike. In this blog, we’ll take a look at five of these platforms that are shaking up the social media game in 2023: TikTok, Caffeine.Tv, Discord, Steem, and Supernova.

Now, this platform is pure fun. It’s addictive, fast-paced, creative, and entertaining. And to top it off, it’s endorsed by a big name like @garyvee, as the up and coming platform for influencers and brands. Other notable brands that support and are on TikTok include The @WashingtonPost,  @Guess, and more!

Now even though it’s a great platform, it’s not for everyone, it requires a certain level of commitment, and you have to understand the platform. 

Tiktok caters primarily to Gen Z’s, but in 2020, a large group of Millenials has joined the app, bringing an array of new possibilities. 

Brands can utilize this platform to increase brand awareness, but the key to success on the platform is consistency, posting regularly, and creativity. 

While you might not want to focus all of your social media resources on TikTok just yet, it’s a great time to familiarize yourself with the app and start experimenting with a few fun videos.

Caffeine

Caffeine.tv, a platform built by ex-Apple designers, allows you to create live broadcasts for friends and followers. The broadcasts show up in a feed where you can give an emoji reaction or respond with comments.

Like most new social media platforms, Caffeine’s target demographic is the Gen-Z age group. The success so far has demonstrated how live video and video platforms are a hit with younger audiences, and they have a quick adoption rate. 

Now you might say, why not use Facebook Live or LinkedIn Live, which are also popular platforms for live videos? Well, the answer to that lies in your demographic… who are you targeting? What platforms are they using? 

This platform can be amazing for brands to do behind-the-scenes content, Q&A’s, or inaction videos. 

This will be an excellent platform for industries, including entertainment, gaming, and even sports.

Discord is a communication platform that allows users to create and join communities. The platform has gained popularity in recent years, particularly among gamers and streamers. With its features such as voice and video chat, file sharing, and screen sharing, Discord offers a great platform for businesses and individuals looking to connect with like-minded individuals. As the world becomes more connected, Discord’s popularity is set to grow, making it a platform to keep an eye on in 2023.

steemit

Have you ever wanted a platform like @Redditt but with a cryptocurrency twist?  

Well look no further, @steemit,  reward users with the native virtual currency STEEM when they curate popular content. STEEM can be used for multiple items, including earning votes on the platform to purchase actual gifts. 

In the company’s own words, “Steemit has redefined social media by building a living, breathing, and growing social economy – a community where users are rewarded for sharing their voice. It’s a new kind of attention economy.”

Steemit seems new and unique, but we wouldn’t recommend a heavy investment of time or money into the platform just yet. One of it’s biggest flaws is that it relies on a strong cryptocurrency market to succeed. 

Supernova is a social media platform that’s all about making a positive impact in the world. Unlike other social media platforms that prioritize generating profits, they donate a portion of their advertising income to charities chosen by their users. By using their platform, you’re not only connecting with like-minded individuals, but you’re also contributing to meaningful causes.

But that’s not all. They also believe in promoting kindness and inclusivity on their platform. That’s why they provide 24/7 human moderation to ensure a safe and welcoming environment for everyone. They want everyone to feel valued and respected on their platform, regardless of their background or identity.

In addition to their focus on giving back and promoting inclusivity, they’re also committed to innovation. They’re constantly looking for new and exciting ways to make a difference in the world. Their platform offers unique features that you won’t find anywhere else, making it a fresh and exciting addition to the social media landscape.

So if you’re looking for a social media platform that’s all about making a positive impact, look no further than Supernova.

As a business owner, it is always beneficial to be on a social channel first, you can rise to the top and become an expert brand on posting engaging content in your industry. However, it is essential to find a balance between new and old channels. 

Our recommendation is to focus the majority of your time on platforms that are thriving and that your brand is thriving in. If you find a new platform that you like, fits your target audience, and you can create content for that platform interestingly and efficiently. 

Don’t be scared to experiment with new platforms, but make sure you have a plan in place. Always remember, everything you do in your social media/marketing efforts should have a purpose and a goal.

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