Case Study · Retail & E-Commerce
Lori’s Soap & Sponge Market
A fresh website and a viral-ready social presence for a family-owned soap and sea sponge shop at John’s Pass in Madeira Beach.
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The challenge
A beloved local shop, invisible online.
Lori’s has been hand-making olive oil and goat’s milk soaps and processing natural sea sponges on Florida’s Gulf Coast for generations. In-store the story sold itself; online, the shop needed a site and a content engine that could carry that story to visitors before they reached John’s Pass — and to customers who shop from home.
What we did
Website, storytelling and short-form video.
- ✓Website designA warm, product-forward site that puts the sponges, soaps and the family behind them front and center, with online shopping built in.
- ✓Social media managementA consistent posting rhythm across Instagram with a voice that matches the shop floor — playful, local and proud of the craft.
- ✓Short-form videoBehind-the-scenes Reels shot in the shop and at the sponge docks — one of which passed 322K views.
- ✓Local content strategyContent anchored in Madeira Beach, John’s Pass and Tarpon Springs to reach tourists and locals alike.
The work
A look at the project
The results
A 322K-view Reel and a grid that keeps working.
Short-form video built around the shop’s real people and real process — from sea sponge processing in Tarpon Springs to the family behind the counter — turned a local storefront into a discoverable brand.
322KViews · top Reel
16+Reels in rotation
1K+Followers · organic
Source: Instagram, September 2026
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