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Case Study · Home Services

Paramount Construction

Website, SEO and content for a licensed Tampa Bay remodeling and exterior contractor — with search impressions up 3.5× in the first two months.

Website DesignSEOContentGoogle AdsLead Generation
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Paramount Construction website on a laptop
The challenge

A strong contractor with a weak search footprint.

Paramount Construction handles kitchens, baths, additions, roofing, siding and storm repair across Clearwater and Tampa Bay — but their website wasn’t earning the searches those services deserve. Branding Bosses took over the site and its search strategy in June 2026 with one goal: get found for the work they already do best.

What we did

A site rebuilt to be found and to convert.

  • ✓
    Website designA cleaner, faster site with clear service pages for residential, commercial, design-build and exterior work, plus prominent “book an appointment” paths.
  • ✓
    On-page SEORewritten titles, descriptions, headings and service copy targeting Clearwater and Tampa Bay remodeling, roofing and storm-repair searches.
  • ✓
    Local SEO & structureService-area pages, structured data and internal linking so Google understands where Paramount works and what it does.
  • ✓
    Content & socialProject photography, home-tour posts and an Instagram feed connected to the site to keep proof of work fresh.
The work

A look at the project

Paramount Construction website on a laptop
Paramount Construction Google Search Console impressions growth since Branding Bosses took over
Paramount Exteriors Google Ads results: cost per lead down 35% with Branding Bosses
The results

Search impressions 3.5× in two months.

Monthly Google impressions went from 1,030 in June — the month we took over — to 3,643 in August, the site’s best month on record, with organic clicks doubling over the same stretch.

+254%Impressions · Jun → Aug
2×Clicks · 44 → 89
3,643Aug impressions · record
Source: Google Search Console, web search, April – August 2026
Paramount Construction Google Search impressions growth after Branding Bosses took over in June 2026
Before and after: Paramount Google Search and Local Services Ads leads and cost per lead
Google Ads + Local Services Ads

6× the leads, 85% cheaper.

We replaced ten scattered city campaigns with two tightly themed Search campaigns, real call tracking and lead forms — and added a Local Services Ads profile with the Google Guaranteed badge. From June through mid-September the two-channel program delivered 63 leads (12 from Search, 51 through LSA) for roughly the same spend that produced ten leads the previous spring.

63Leads · Jun – Sep 2026 · was 10
$110Cost per lead · was $724
$70Per billed LSA lead
Source: Google Ads campaign conversions + Local Services Ads lead inbox, March – September 2026
Client
Paramount Construction
Industry
Home Services · Construction
Services
Website Design · SEO · Content · Lead Generation
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