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Flor + Palma Branding &
E-commerce

Flor + Palma: Blooming in the Digital Age with Enhanced E-Commerce and Local Tampa Business Growth

Challenge Faced:

Flor + Palma sought to deepen their connection with the Tampa community and elevate their position in a bustling local market. They aimed to transform their digital strategy to attract more local engagement and recognition.

Our Strategic Approach:

Our tailored strategy for Flor + Palma encompassed both innovative digital transformation and deep local community engagement:

  • Website and E-commerce Optimization: We developed a user-friendly website focused on showcasing their products in an inviting way, which directly contributed to a 3000% increase in online sales. This platform was fully integrated with Google Commerce to streamline the shopping experience and expand market reach.
  • Expanded Online Presence: By connecting their new site to Pinterest and implementing targeted SEO strategies, we significantly widened their digital footprint, drawing in a broader audience actively searching for their offerings.
  • Dynamic Social Media Engagement: Concurrently, we ramped up their social media presence with regular, engaging posts tailored to the local audience. This included spotlighting customer stories, local events, and plant care tips specific to Tampa Bay, which helped foster a strong community connection and led to substantial growth in their social media following.

The Result:

The results were remarkable and spoke volumes about the power of a well-executed digital strategy:

  • Enhanced Online Presence: Flor + Palma’s online visibility soared, significantly increasing their engagement and customer interactions.
  • Strengthened Community Ties: The focus on local relevance not only attracted more followers but also converted them into loyal customers, fostering a strong community connection.
  • Dramatic Increase in Conversions: The new e-commerce platform, combined with targeted SEO efforts, led to a dramatic increase in online sales and conversions.

Conclusion:

This strategic approach not only transformed Flor + Palma’s digital trajectory but also solidified their connection with the Tampa community. The integration of a high-functioning e-commerce site, robust SEO, and engaging social media content created a comprehensive platform for sustained business growth and community involvement.

Services

Social Media Management 

Content Creation

Website Design 

Client: Flor + Palma

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