Photos are an important part of social media. But when I say photos, they are not any type of photos; you need to think of the right angle and the right light for your photos to be good. And even though they might look good, they normally will need some editing time. That is why you should normally have someone that understands about photos to take them for you. For Ruby Wake, we spent 3 to 4 hours taking new photos every month to have more social media content.