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Two Ways to Boost Social Media Engagement

Tip #1: Create Short-Form Video Content 

One of the biggest recommendations we give and implement for our clients in creating short-form video content. Right now, videos are booming, and companies that are using them effectively are seeing great ROI in audience engagement. There are two social media platforms that this type of video is better used for – Instagram and TikTok. However, all platforms benefit from video content. Video content is what makes people spend more time on the platform; that is why many platforms prefer that the user post videos.

Why Is It Important?

  1. It is the “hot” type of content right now, so algorithms favor short videos. After TikTok started to succeed with its short videos, Instagram decided to include that to the platform – Reels. With that, many people were able to increase their reach as the algorithm is boosting short videos.
  2. It allows you to connect with your audience in a format that they are interested in and is relevant. People like to see stuff before they buy; with short videos, businesses are able to show more details about their product/service increasing the interest.
  3. It’s a great way to highlight your expertise and establish yourself as a leader in your industry. When you show what you know, people tend to trust you more which will make more people interested in your services/products. You need to make them feel the need for what you are selling, and a good way to do that is by showing what you know about the subject.
  4. It allows you to diversify your posting and helps you generate more content.  

People get tired of seeing the same or similar things over and over again, so a good way for you to diversify your content is using short videos. 

Tip #2: Have a Strong Call-To-Action (CTA)

We’ve found that using a strong call to action (CTA) is one of the most effective ways to get more engagement on social media platforms. Creating an incentive for people to interact with your content can drive a lot of positive results very quickly. Social media is really good at ‘ping-ponging actions and reactions. The more people that like, comment, re-tweet, or share something, the stronger its influence will be. This is why incentivizing people to interact with your content is vital if you want to see higher social media engagement.  

Going outside of the normal CTA such as: Call Us, Message Us, etc., and utilizing CTA’s focused on engagement: Follow Us For More Tips, Share This With Best Friends, Tag an Aspiring Entrepreneur, etc. 

Why Is It Important?

If you want to grow your social media accounts, you need engagements, which will help increase your audience. The best way to help with this is using CTA. CTA can help you get your posts pushed for more people to see as many people are engaging with it.

Connect with Branding Bosses today to see how you can make boost your social media engagement! 

By Giovanna Piombo 



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