Utilizing New Social Media Platforms
Are you worried that you aren’t keeping up with the latest social media trends? Or maybe that you aren’t on the new platforms?
We created a small breakdown of new social media platforms and some reasons to be (or not ) be on them.
Now, this platform is pure fun. It’s addictive, fast-paced, creative, and entertaining. And to top it off, it’s endorsed by a big name like @garyvee, as the up and coming platform for influencers and brands. Other notable brands that support and are on TikTok include The @Washington Post, @Guess, and more!
Now even though it’s a great platform, it’s not for everyone, it requires a certain level of commitment, and you have to understand the platform.
Tiktok caters primarily to Gen Z’s, but in 2020, a large group of Millenials has joined the app, bringing an array of new possibilities.
Brands can utilize this platform to increase brand awareness, but the key to success on the platform is consistency, posting regularly, and creativity.
While you might not want to focus all of your social media resources on TikTok just yet, it’s a great time to familiarize yourself with the app and start experimenting with a few fun videos.
Caffeine.tv, a platform built by ex-Apple designers, allows you to create live broadcasts for friends and followers. The broadcasts show up in a feed where you can give an emoji reaction or respond with comments.
Like most new social media platforms, Caffeine’s target demographic is the Gen-Z age group. The success so far has demonstrated how live video and video platforms are a hit with younger audiences, and they have a quick adoption rate.
Now you might say, why not use Facebook Live or LinkedIn Live, which are also popular platforms for live videos? Well, the answer to that lies in your demographic… who are you targeting? What platforms are they using?
This platform can be amazing for brands to do behind-the-scenes content, Q&A’s, or inaction videos.
This will be an excellent platform for industries, including entertainment, gaming, and even sports.
Lasso by Facebook
Looking at this platform, you can tell that it is a direct competitor to TikTok. With short-form videos that you can create and edit on the app, it caters to the younger generations.
With Lasso being a new platform, you should keep an eye on it, since it’s owned by Facebook it can have a provision future with the benefits of Faceook’s user base, technological resources, and financing.
If you remember Vero, you are like me and make sure to keep up with the trends of new social media platforms every year, now if you don’t, let me introduce you to the antidote to Instagram and Facebook.
Vero is a photo-sharing app with no ads and no algorithms model. (Mind explode emoji plugin)
The founder, Auman Hariri, wanted to create a social network for users not to have to sacrifice their data to advertise and where creators are supported to make rich and meaningful content that people genuinely care about.
Vero went dark after gaining tracking with 500,000 subscribers in 24 hours in 2018, but they are back with a new mission of creating a subscription-based social network, which IG and FB haven’t been able to conquer yet.
This is a great platform to keep an eye on; success is achieved easier in a less saturated market.
Have you ever wanted a platform like @Redditt but with a cryptocurrency twist?
Well look no further, @steemit, reward users with the native virtual currency STEEM when they curate popular content. STEEM can be used for multiple items, including earning votes on the platform to purchase actual gifts.
In the company’s own words, “Steemit has redefined social media by building a living, breathing, and growing social economy – a community where users are rewarded for sharing their voice. It’s a new kind of attention economy.”
Steemit seems new and unique, but we wouldn’t recommend a heavy investment of time or money into the platform just yet. One of it’s biggest flaws is that it relies on a strong cryptocurrency market to succeed.
So What Should You Be Doing
As a business owner, it is always beneficial to be on a social channel first, you can rise to the top and become an expert brand on posting engaging content in your industry. However, it is essential to find a balance between new and old channels.
Our recommendation is to focus the majority of your time on platforms that are thriving and that your brand is thriving in. If you find a new platform that you like, fits your target audience, and you can create content for that platform interestingly and efficiently.
Don’t be scared to experiment with new platforms, but make sure you have a plan in place. Always remember, everything you do in your social media/marketing efforts should have a purpose and a goal.